"Hooked: How to Build Habit-Forming Products" by Nir Eyal:

Relevance: Helps to understand how to design websites and online experiences that foster customer loyalty.

Focus: Explores the psychology behind creating products and experiences that keep users coming back.

"The Lean Startup" by Eric Ries:

Relevance: Provides a framework for building and validating online business ideas efficiently.

o Focus: Emphasizes rapid experimentation and customer feedback, which are crucial for online businesses that need to adapt quickly.

"Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller:

Helps businesses understand how to connect with their audience online and craft compelling website copy.

Focus: This book emphasizes the importance of clear messaging and how to position your business as the guide in your customer's journey. It's crucial for website content and overall online communication.

"DotCom Secrets: The Underground Playbook for Growing Your Company Online" by Russell Brunson:

Relevance: Extremely useful for understanding online marketing and sales strategies that drive e-commerce success.

Focus: Brunson's book dives into online sales funnels, lead generation, and converting website visitors into customers.

"E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber:

Relevance: Helps to create a business that can be automated and scaled online

Focus: While not solely about online business, it provides a fundamental understanding of business systems and processes, which are essential for scaling any enterprise, including online ventures.

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" by Steve Krug:

So Relevance: Essential for creating user-friendly websites that encourage engagement and conversions.

Focus: This classic book is a must-read for anyone building a website. It simplifies user experience (UX) principles and emphasizes intuitive design.